How to Add Google Reviews to Your Website (3 Easy Options)

You know how it goes. You pour your heart into crafting the perfect website, only to realize something's missing. Then it hits you: Google reviews. Not only do they build trust, but they also boost your credibility and can seriously enhance your lead generation. There’s a solution that a lead generation widget can help. Adding Google reviews to your website can be tricky. In this article, we'll guide you through it, making the whole process as simple as possible.

And if you’re looking for an extra boost, BlogCTAs offers a programmatic CRO tool that can make integrating Google reviews a breeze. This tool can enhance your website's conversion rate and help you achieve your goals faster.

Why Add Google Reviews to Your Website

1. Boosting Trust with Authentic Feedback

When visitors land on your site, they seek reasons to trust you. Google reviews provide that authenticity. These are actual voices from genuine customers.

They can transform skepticism into trust. When potential customers see genuine feedback, it helps them feel more secure about your brand. It’s like having a friend vouch for you. And who doesn’t trust their friends?

2. The Power of Social Proof

People want to see that others have had positive experiences before they commit. Showcasing positive reviews acts as social proof, helping others feel confident in their decision to choose your brand.

It’s a transparent way to show you have nothing to hide. This openness can do wonders for your reputation, encouraging others to share their stories.

3. Elevate Your SEO Game

Adding Google reviews to your site isn't just about trust; it’s also a smart SEO move. Fresh, dynamic content like user reviews can boost your SEO performance. This makes your site more appealing to search engines. Reviews are also a key factor in ranking for Google’s local pack, which can bring more organic traffic your way. Google loves authentic content, and reviews fit that bill perfectly.

4. Encouraging More Feedback

When people see reviews prominently displayed on your site, they’re likelier to leave feedback. It's a bit like a domino effect. When visitors see that others have taken the time to share their thoughts, they’re more inclined to do the same. This can create a continuous loop of positive feedback that keeps your brand looking great.

5. Seamless User Experience

Integrating reviews directly on your site makes it easy for customers to leave feedback without jumping through hoops. Keeping everything in one window makes them less likely to get distracted or frustrated.

This streamlined experience can encourage more people to leave reviews, which only helps your brand in the long run.

6. Driving Conversions and Sales

Positive reviews can be the nudge a potential customer needs to purchase. When people see that others have had good experiences, they’re more likely to feel comfortable giving you their business.

Your website is a one-stop shop where visitors can find everything they need, including confidence in buying from you. This can lead to higher conversions and, ultimately, more sales.

How to Add Google Reviews to Your Website (3 Easy Options)

team working - How to Add Google Reviews to Website

1. Elevate Your Website with Google Reviews Widgets

Integrating Google Reviews into your site is a breeze with widgets. These tools simplify the process and keep reviews fresh and visually appealing.

Select Your Widget Provider

Choose from popular options like EmbedSocial, Elfsight, or Trustmary. Each offers different features and pricing, so find one that fits your needs.

Set Up Your Widget

Create an Account: Register for a free or paid account on the widget provider’s platform.
Connect Your Google Business Profile: Log in with your Google account and link your business profile.
Customize the Widget: Adjust the design to match your brand, including layout, fonts, and colors.

Embed the Widget

Copy the HTML embed code from the widget.
Access your website builder or HTML editor.
Paste the code where you want reviews to appear.
Save and publish.

Pro Tip: Use moderation options to filter and display only the most relevant reviews.

2. Keep It Simple with Google’s Embed Option

For showcasing individual reviews without cost, Google Maps’ embed feature is effective.

Find Your Business on Google Maps

Search for your business, click on your profile, and head to the “Reviews” tab.

Share and Copy the Embed Code

Select a review to display.
Click the three dots, choose “Share review,” then copy the HTML code from the “Embed…” tab.

Add the Code to Your Site

Log in to your website’s admin panel.
Paste the HTML code where you want it.
Save or publish your changes.

This method shines for individual reviews but lacks dynamic display for multiple ones.

3. Personal Touch: Manually Adding Google Reviews

Take complete control with manual additions, which is ideal for curating specific feedback.

Copy and Paste Text

Select reviews from your Google profile.

Copy and paste the text into your website editor.
Format to match your site’s style

Add Screenshots

Screenshot the reviews you want.
Upload and place them on your site.

Enhance design elements like a header or use stars to mimic Google’s rating style. Manual updates are needed as new reviews come in.

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11 Best Google Review Widgets And Plugins

1. Blog CTAs: Boost Your Blog's CRO with Ease

blog cta - How to Add Google Reviews to Website

Blog CTAs is a programmatic CRO tool that allows you to set up CTAs across your blog effortlessly. We found setting up blog-wide CTAs on content management systems to be too tricky like:

Framer
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Ghost
Strapi
WordPress
Sanity
Tina, and more

Our engineering teams needed to jump through multiple hoops and divert their attention from pressing issues to set aside 3-7 days to set up a blog-wide CTA for our websites manually. Blog CTAs were created to make setting up CTAs on your blog easy.

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2. Common Ninja’s Google Reviews Widget: Effortlessly Display Google Reviews

common ninja - How to Add Google Reviews to Website

Common Ninja’s Google Reviews widget is a handy social proof tool that will improve your credibility and increase trust in your company. With it, you can quickly post Google Reviews of your product or service in a visually appealing manner that will complement your website.

The widget is easy to use, requires no coding knowledge, comes with full customization options, and works on all platforms! It is fully responsive and features various layouts, skins, review types, and powerful filtering capabilities to help you put your best reviews forward.

3. Google Reviews Widget for WordPress: Style and Function for WordPress Users

For WordPress users, the Google Reviews widget is a popular choice. This plugin offers multiple design options, allowing you to choose the perfect style for your site. Customization options include the ability to modify:

Colors
Fonts
Display settings

Ensuring your Google Reviews display matches your website’s design. Integration with WordPress is straightforward, and pricing is competitive, with a free plan available for those looking for basic features and premium plans starting at a reasonable monthly rate.

4. Revit – Google Reviews: Elevate Your Wix Site’s Credibility

revit google reviews - How to Add Google Reviews to Website

Wix’s Revit Google Reviews is an efficient, user-friendly tool that enables you to showcase your Google reviews directly on your Wix website. Seamlessly integrating with the Wix interface elevates your online credibility by highlighting customer satisfaction levels and positive feedback. Not only does it enhance the aesthetic appeal of your site, but it also fosters trust among prospective clients.

5. Judge.me Product Reviews for Shopify: Comprehensive Review Integration

judge me - How to Add Google Reviews to Website

Shopify store owners can benefit from the Judge.me Product Reviews app, which displays Google Reviews and integrates with other review platforms.

This app lets you showcase reviews from multiple sources, providing a comprehensive view of customer satisfaction. Integration with Shopify is seamless, and pricing is competitive, with a free plan available for basic features and premium plans starting at a reasonable monthly fee.

6. Trustindex: Align Your Widget with Your Brand Image

trust index - How to Add Google Reviews to Website

Trustindex.io is a powerful Google Reviews widget that lets you effortlessly display your business’s Google Reviews on your website. Its intuitive interface and customization options allow you to align the widget’s look and feel with your brand image.

Integrating this tool into your website can boost customer confidence and improve your online reputation.

7. Google Reviews Pro for Joomla: Easy Integration and Customization

joomla - How to Add Google Reviews to Website

Joomla users can utilize the Google Reviews Pro extension to display Google Reviews on their websites. This plugin offers a range of design options and customization settings, making it easy to create a Google Reviews display that matches your site’s design.

Integration with Joomla is straightforward, and pricing is competitive, with a free plan available for basic features and premium plans starting at an affordable monthly rate.

8. EmbedSocial: Dynamic Design for Effortless Integration

embed social - How to Add Google Reviews to Website

EmbedSocial’s Google Reviews Widget is an innovative solution that aggregates and displays your Google reviews in a visually appealing format. Its dynamic design options help you match the widget with your brand style, while its automatic syncing ensures your website visitors always see the most recent reviews.

It’s a comprehensive tool for businesses aiming to capitalize on their positive customer feedback.

9. ReviewsOnMyWebsite: Seamlessly Showcase Your Google Reviews

reviews on my site - How to Add Google Reviews to Website

ReviewsOnMyWebsite offers a robust Google Reviews Widget that amalgamates your business’s Google reviews and displays them on your site. With its easy-to-use features and the ability to customize the design, this widget facilitates a seamless integration with your website.

Incorporating this widget allows you to leverage positive customer reviews to create a trust-inspiring online presence.

10. NinjaTeam: Versatile Plugin for WordPress Sites

ninja teams- How to Add Google Reviews to Website

NinjaTeam’s Google Reviews for WordPress is a versatile, easy-to-use plugin that brings your Google Reviews to your WordPress site. Its plethora of customization options and seamless WordPress integration allow you to showcase your reviews in a manner that best fits your brand.

This plugin is a fantastic tool for WordPress site owners aiming to display customer reviews and improve online credibility.

11. Rich Plugins: Consolidate Multi-Platform Customer Feedback

rich plugins - How to Add Google Reviews to Website

RichPlugins’ Business Reviews Bundle is a comprehensive WordPress plugin that enables you to display your:

Google
Facebook
Yelp

Its customizable design and easy-to-use interface make it a breeze to integrate into your website. This all-in-one solution is perfect for businesses looking to consolidate and showcase their multi-platform customer feedback.

9 Best Practices for Adding Google Reviews to Your Website

employees on a laptop - How to Add Google Reviews to Website

1. Spotlight Your Best Reviews with a Homepage Widget

Your homepage is your digital front door, and showcasing your Google reviews here is like displaying your finest wares in a shop window. Use a slider widget to automatically sync and showcase glowing testimonials, giving visitors an instant impression of credibility and trust.

2. Curate Reviews for Relevance and Impact

Not all reviews are created equal. Pick the ones that address common concerns or highlight unique selling points. A tech retailer, for instance, might feature reviews that answer FAQs about a product, helping to reduce hesitation and boost sales. Use tags to organize reviews by topic and display them strategically.

3. Dedicate a Page to Customer Love

Create a “Testimonials” or “Reviews” page where visitors can find feedback without distractions. This dedicated space should be visually appealing and easy to navigate, ensuring a positive user experience.

4. Integrate CTAs Within Your Review Widgets

Turn reviews into action with embedded calls to action (CTAs). If a customer raves about a book at your bookstore, include a ‘Buy Now’ button next to their review. This seamless connection between praise and purchase can drive conversions.

5. Choose the Right Spot for Your Reviews

Place top reviews on your homepage or landing page for instant credibility. Integrate reviews on product or service pages to help potential customers make informed decisions. Strategic placement can significantly enhance user trust and engagement.

6. Ensure a Responsive Design for All Devices

Your Google Reviews section must adapt to various devices and browsers. A responsive design ensures reviews are accessible and readable on smartphones, tablets, and desktops.

7. Encourage Interaction With Your Reviews

Prompt users to engage with your reviews by adding a CTA to read more or leave their own. A direct link to your Google Reviews page invites users to explore and share their experiences.

8. Optimize Your Google My Business Profile

Keep your business info updated and appealing on Google My Business. This profile is crucial for attracting organic reviews and enhancing your presence on Google Maps.

9. Stay Engaged by Monitoring and Responding

Regularly check and respond to reviews both on your site and Google. Address negative feedback publicly to show your commitment to resolving issues, turning potential setbacks into opportunities for growth.

Examples of Google Reviews on Website

women using a laptop - How to Add Google Reviews to Website

Doulas of North County understands that genuine feedback is key to showcasing the quality of their specialized service. They’ve incorporated an interactive slider to display real-time Google reviews on their homepage. This isn’t just a static display. It's a dynamic tool.

As reviews scroll by, a button encourages visitors to share their experiences. This button opens a form where customers can submit text, photos, or even video testimonials. It’s a clever use of social proof, helping new clients feel confident in choosing them.

ProTrade United: Trust at First Glance with a Floating Google Reviews Badge

ProTrade United knows that credibility can make or break a business advisory service. They’ve added a floating Google reviews badge to their website. This badge showcases their impressive 4.9 rating and gives visitors a quick way to leave their reviews.

It’s a straightforward but effective tool to build trust and encourage engagement. When potential clients see that high score, they’re more likely to reach out, knowing they’ll be in good hands.

Skin Health: Building Trust with a Dedicated Reviews Page

Skin Health takes a different approach by dedicating an entire page to its Google reviews. This decision allows them to display thousands of testimonials in one place. Visitors can easily browse through feedback, getting a comprehensive view of what others think.

There’s also a prompt for new customers to leave their reviews, guiding them directly to the Google page. This strategy builds trust and boosts the chances of collecting fresh feedback.

Little Way Farm: Simplifying Feedback with an AI-Powered Reviews Slider

Little Way Farm has taken the concept of a reviews slider and added a tech twist. They use AI to summarize customer feedback, distilling it into easy-to-read snippets.

This innovation helps visitors quickly understand the experiences others have had with the brand. It’s a neat trick that makes the reviews more accessible, keeping potential customers engaged without overwhelming them.

Refloor: Prioritizing Positive Feedback with a Google Reviews Feed

Refloor opts for a feed widget to showcase their Google testimonials. They’ve arranged the reviews by star rating, with the best featured first.

This setup ensures that visitors see positive feedback immediately, reinforcing the quality of their services. It’s a simple yet effective way to highlight the best aspects of their business and encourage new customers to leave their reviews.

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