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How Do You Set Up Keyword Conversion Tracking?

Published on
December 23, 2024
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Picture this: you've crafted the perfect ad, and visitors are flocking to your site. But now what? Without a clear way to track which keywords actually drive conversions, you’re left guessing at what’s working. Enter keyword conversion tracking—a powerful tool that helps you understand what’s effective at every stage of the SEO conversion funnel. With this guide, you’ll learn how to set up keyword conversion tracking, ensuring you optimize your strategy and make informed decisions.

To make this process even smoother, consider using a tool like BlogCTAs. It’s a programmatic CRO tool that simplifies setting up keyword conversion tracking, helping you achieve your objectives faster and with less hassle.

What is Keyword Conversion Tracking?

employees on a laptop - Keyword Conversion Tracking

Keyword conversion tracking is crucial for understanding how search terms affect your site’s performance. Imagine having a list of search phrases that lead to actions like purchases or sign-ups. That’s what conversion tracking provides.

When you run ads on platforms like Google Ads, each ad connects with a set of keywords. These are the search terms people use, like "best running shoes" or "affordable office furniture." Conversion tracking shows which of those phrases led to a conversion. Did "best running shoes" lead to a sale, or was it "comfortable running shoes"? This data helps you optimize your campaigns by focusing on keywords that deliver results and reconsidering those that don’t. 

Tracking the Right KPIs: No More Guessing Games 

A recent study found that only 23% of marketers are confident they’re tracking the right KPIs. Tracking conversions through the right KPIs helps you move beyond clicks and impressions (which are great, but they don’t pay the bills) to focus on what really matters—results. 

It's about ensuring your ad dollars work hard for you by identifying which keywords deliver value. And once you have that info, you can double down on the winning keywords and tweak or ditch the ones that aren’t performing.

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Why You Need To Track Keyword Conversion

employees on a laptop - Keyword Conversion Tracking

Optimize Your Ad Spend: Pinpoint High-Performing Keywords

Tracking keyword conversions lets you see what’s working and what’s not. Why waste cash on words that don’t convert? Focus on keywords that give you the best return on investment. This makes your ad spend more efficiently, ensuring you’re not just throwing money at the wall to see what sticks. It’s all about hitting the sweet spot with your budget.

Boost Campaign Performance: Fine-Tune for Success

You get to tweak your ad copy and landing pages when you track which keywords lead to conversions. This means you can better align with what your audience wants. Higher click-through rates and more successful campaigns are the result. You’re not just guessing — you’re refining and improving with real data.

Target Smarter: Understand What Your Audience Really Wants

Tracking conversions helps you grasp your audience’s true intent. Suppose “affordable home office desks” lead to conversions more than “modern office furniture.” In that case, you know where to focus your efforts. This means adjusting your strategy to meet customer needs, not just throwing spaghetti at the wall.

Make Data-Driven Decisions: Base Your Strategy on Real Numbers

With conversion data, you’re no longer guessing. You’re using real numbers to inform your strategy. This means less trial-and-error and smarter campaigns over time. You can pivot quickly and make decisions that align with what’s actually working.

Track ROI Precisely: Connect Ad Spend to Real Results

Keyword conversion tracking is like drawing a line from your ad spend to the revenue or actions it generates. This makes calculating ROI a breeze. You can justify your marketing budget and identify areas for improvement with clear data.

Gain Funnel Insights: See How Users Move Through Your Funnel

Keyword tracking isn’t just about the result. It shows you how users progress through your marketing funnel. You can spot where they drop off and adjust the customer experience to boost conversions. It’s about understanding the journey, not just the destination.

Get a Leg Up on Competitors: Understand What Works in Your Industry

Leveraging keyword conversion tracking gives you a clearer understanding of what’s effective in your industry. This insight can provide a competitive advantage over those still relying on guesswork. You’re not just keeping up — you’re staying ahead.

Customize Tracking: Tailor Metrics to Your Business Goals

Tools like Google Analytics allow you to set up custom conversion goals that match your specific business objectives. This adaptability ensures you're monitoring the metrics that matter to you, whether it’s: 

  • Purchases
  • Sign-ups
  • Video views

Blog CTAs is a programmatic CRO Tool for Your Blog

We noticed that setting up blog-wide CTAs on most platforms was a headache. Getting those CTAs up and running took valuable time, whether you use WordPress, Webflow, or others. 

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How Do You Set Up Keyword Conversion Tracking?

man on a laptop - Keyword Conversion Tracking

Define Success: Set Clear Business Goals

Start by asking yourself: What does success look like? Your goals should align with your business model and target audience, whether you’re an ecommerce guru chasing revenue or a content publisher hungry for traffic. These clear objectives form the bedrock of your keyword strategy, helping you pinpoint which keywords lead to success. 

Map the Journey: Define the Conversion Funnel

Imagine the path your customers will take. From first contact to final conversion, each step reveals the effectiveness of your keywords. For instance, tracking an organic keyword might look like this: 

‍Blog post > Product page > Email sign-up > Newsletter > Product page > Purchase > Thank you page. 

By linking keywords to specific stages, you gain insights into which ones push users deeper into this journey.

Get the Gears Grinding: Enable Conversion Tracking

Here’s where the magic happens. Use tools like Google Tag Manager to set up conversion tracking. Insert tracking code on your thank-you or confirmation pages. Platforms like Google Ads and Analytics sync effortlessly, letting you track keywords at the granular level. 

Don’t forget other platforms—Facebook, LinkedIn—each with their own tracking setups. 

Data Time: Collect and Analyze

Your tracking is live, and now it’s time to gather the data. Conversion tracking tools will do this automatically. Google Analytics will help by recording only one conversion per session for repeat actions. And those UTM tags? They’re gold for attributing conversions to specific keywords, campaigns, or sources. A tagged URL might look like this: 

‍`https://example.com/?utm_source=google&utm_medium=cpc&utm_campaign=sale&utm_term=running+shoes`.

Pivot and Play: Refine Campaigns

Use your data to recognize high-performing keywords and allocate resources accordingly. Tweak or pause the ones that aren’t cutting it. Experiment based on what you discover with: 

  • Ad copy
  • Landing page designs
  • Bid strategies 

If a keyword leads to traffic but not conversions, maybe your ad needs a tweak or your landing page doesn’t match user intent.

Keep it Fresh: Test and Optimize Regularly

Customer behavior shifts, so your strategies must too. Revisit keyword relevance, bidding strategies, conversion paths, and sales funnels. Explore new tracking opportunities like call tracking or cross-device attribution. Keeping your campaigns efficient and relevant is a must.

3 Best Practices For Improving Keyword Performance

google search console - Keyword Conversion Tracking

1. Uncover New Keyword Opportunities

To boost your keyword performance, start with solid keyword research. This isn't just about finding the right words—it's about discovering opportunities to rank higher and drive more traffic. 

Use tools like SEMrush or Ahrefs to find relevant keywords in your niche. Look for those with a healthy search volume but low competition. This balance can give you an edge in gaining visibility without a fierce battle.

2. Craft Content That Matches Search Intent

Understanding search intent is crucial. Users search with a purpose, whether it's to find: 

  • Information
  • Navigate to a site
  • Make a purchase
  • Compare products

Tailor your content to meet these specific intents. For example, a product page works best if users want to buy something. A detailed blog post is the way to go if they're looking for information. By aligning your content with users' expectations, you increase your chances of ranking higher and satisfying their needs.

3. Nail Your On-Page SEO

On-page SEO is all about making sure search engines can understand your content. Optimize: 

  • Title tags
  • Meta descriptions
  • URLs

These elements help search engines understand your page's content and can influence users' click-through rates. Include your primary keyword and keep your tags concise. Make sure your URLs are clear and intuitive. These steps improve your ranking potential and encourage users to click through to your site.

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Blog CTAs is your answer to the challenge of setting up call-to-action elements across your blog with ease. Dealing with different CMS platforms often means spending days on manual setup like: 

  • Framer
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  • WordPress

This tool cuts through the noise, allowing you to boost your blog conversion rate by 3-7% in just five minutes. Imagine what capturing more leads could mean for your business. 

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